Index highlights

Simplicity by the numbers

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100%

How much our Simplicity Portfolio has
beaten the average global stock index
since 2009

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75%

Number of consumers more likely
to recommend a brand because it
provides simpler experiences and
communications

For simpler experiences,
people are willing to pay:

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Brands stand to gain more revenue
through increased simplicity

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In the US, UK and Germany alone,
brands that offer increased simplicity
stand to capture a share of $50 billion

 

Movers and shakers

Apple loses its shine as Samsung claims a simple victory
Samsung overtakes Apple on the Global Simplicity Index as the
Galaxy and the iPhone battle for smartphone supremacy.

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The simple and complex sides of low cost
ALDI, 2013’s simplest global brand, is no-frills but trusted by consumers
to always deliver the best value and the right amount of product choice.
Ryanair, 2013’s least simple global brand, is no-frills but seen as intentionally
deceitful in its promises and pricing.

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Bing closes in on simplicity perennial Google
Bing jumps 42 spots to land just shy of this year’s top 25 global brands.

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